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Salinas, G. (forthcoming) The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications. London: John Wiley Sons. Brand Finance. () Current Practice in Brand Valuation. London: Gee Books, June. Brand Economics. () Bringing New Clarity to Brand Management and. The CDs also contain pdf files of papers and presentations given at the conference, "Valuation in Emerging Markets," at the Batten Institute of the Darden Graduate Business School, University of. create value (, Spain) and The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications (, forthcoming).
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